66 Comments

It's so delicious to see what you call the "shouting class" and those I call "suffering from persistent protest disorder" yelp about Elon's takeover. I predict an endless slew of op-eds from various coddled interest groups in the NYT bemoaning this. It's even funnier to see the hypercompensated employees throw a shit fit and threaten to leave. Twitter should just show them the door if they're so dissatisfied and hire some of the talented people knocking on its doors. Netflix should have done the same to the morons who organized the Chapelle walkout. Putting actual professional consequences to acting out at work will disincentivize being a protestor, which should turn down the cultural temperature.

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If he takes it private, then introduces "you must prove you're not a bot" - while private so that you don't have to care about the stock drop due to lack of engagement, then brings it back, it can be at least like LinkedIn where you know your real name will be attached to your crazy rants.

:: logs onto LinkedIn, sees feed ::

Oh shit, we're fucked.

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Apr 26, 2022·edited Apr 26, 2022

I think my reactions to this are basically:

1) I hope the nazis aren't allowed to come back under the banner of free speech and make the replies to any Jewish person of any note revert to a firehose of anti-semitism.

2) I don't think it's 100% fair to assume that Musk loves liberal democracy instead of authoritarian government based solely on his decision to send Starlink to Ukraine. We (US taxpayers) are paying him millions of dollars to do so and it's giving the system a ton of good press.

But overall, "meh". If Musk turns Twitter into the next Gab or a US targeted Weibo I'll shrug my shoulders, move on, and probably be personally happier for it.

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"The problems with Twitter are so deep and so difficult that only total control by a single individual has a realistic chance of solving them."

"If anyone can figure out how to change the quote-tweet function so as to preserve engagement and discussion while not biasing the platform toward the formation of cancel-mobs, it’s probably Elon."

Hey Noah, this post feels a fair deal too sycophantic to me. I think there are lots of things about Musk that are great: he's built the great hardware/manufacturing business of all time, is brilliant in engineering, and he cares a lot about free speech + democracy.

But I think both the quotes above go way too far. Problems that are deep-rooted do not necessarily need dictatorial leadership. Facebook has that, and has even bigger problems. Meanwhile, I'm unconvinced that Musk has an advantage when it comes to fixing problems that stem from people and society, rather than physics.

As for concerns people might have, I think you've strawmanned it a little — I'd be interested in your considered thoughts on Yishan's (ex CEO Reddit) thread: https://twitter.com/yishan/status/1514938507407421440?s=19

(I work in executive search, so feel I have some level of expertise when it comes to hiring CEOs and Board members!)

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Holly cow are you uninformed about Elon Musk!

Bezos' comment is very apt. Tesla took large loans for the site and to build its chinese factory and has to hit aggressive revenue targets to avoid appropriation, which given how the chinese government dictates to entire industries could happen unilaterally. Additionally, he is under their good graces if he hopes to repatriate any revenues from its chinese subsidiary.

Also the starlink shipments to Ukraine are just the latest in a long line of promises rattled off to insert himself into the limelight of the crisis du jour which he rarely delivers. Such as, powering Puerto Rico with batteries, water filtration for Flint, Cpap machine 'ventilators' for covid, the Thai coffin cave extractor. It's all sideshow.

The man is a horrible manager, a thin skinned narcissist, and is basically a walking, reddit meme spewing disaster.

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Apr 26, 2022Liked by Noah Smith

i'd guess he'll do it like reddit where it's just thousands of nerdmods figuring out ways to make it better (if it is broken.) really, my only complaint is everyone constantly reporting everyone else to get them banned

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I cordially invite the lunatics whining about Musk's buyout of Twitter because WhAt AbOuT tHe HaRrAsMeNt AnD tHe MaRgInAlIzEd GrOuPs to put their money where their mouths are. The constant rejoinder has been "if you don't like it, make your own." So now make your own site for those with woke poisoning/persistent protest disorder/causehead leanings. You can take the neocons with you.

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Apr 26, 2022Liked by Noah Smith

Casey Newton wrote a great article on the business aspect of this, short article worth reading

https://www.platformer.news/p/elon-musk-buys-twitter?r=8ahwm&s=r&utm_campaign=post&utm_medium=web

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Apr 26, 2022·edited Apr 26, 2022

Probably will solve some problems and make others significantly worse (including some things that aren't currently significant problems). The fun is having little resolution beyond that, even given the few suggestions he's made (that may or may not be serious). And not knowing what he'll do when being the boss of Twitter stops being fun for him. Wondering if he'll let Trump back in but make him jump through some sort of ego-harming hoops, which Trump will get mad at.

The very 2022 aspect is that Elon's very likely NOT trying to turn it into a vehicle to boost sales for Elon Musk companies (which would have been the traditional concern). He's just doing his Bruce Wayne/Lex Luthor schtick.

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I know you recently wrote a post about optimism (it was great) but feel you might be taking optimism as a deliberate strategy a little far in your confidence in Elon Musk's willingness to buck China. It's Tesla's second-largest market and a huge supplier of Tesla's batteries. And, China has already noted the leverage it has: https://twitter.com/globaltimesnews/status/1518750779410366464?s=20&t=nhu_hapd8dkciU4cB0TIQA All that being said, I hope you're right.

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Apr 26, 2022Liked by Noah Smith

Musk has been very successful building new companies. I'm curious to see how he does with a takeover.

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I think you’re generally crediting Musk with a lot of deep thinking when a lot of what he does is more simply explained by attention-seeking.

But could still make Twitter better, who knows.

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Apr 26, 2022·edited Apr 26, 2022

I don't think Twitter will be a disaster under Musk, any more than it currently is, but I also don't think Musk has stated any concrete changes he wants to make besides "more free speech" and "less cancel culture." And 95% of the time, what a pundit actually means by "less cancel culture" is "people I agree with shouldn't be cancelled." (The exceptions to this pattern are mostly lawyers and organizations who specifically focus on free speech.)

So I'd like some actual justification for being optimistic about Musk's direction beyond "he tweeted that he was against cancel culture a few times." Everyone and their grandma will say they're against cancel culture in a vacuum, the real test is if they actually stick to that principle when someone they *don't like* is being cancelled.

(Does Musk have a coherent, universal definition of cancel culture that he could operationalize now that he's in charge? Even getting that far is a hard problem!)

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Apr 26, 2022·edited Apr 26, 2022

I'm pretttttttty skeptical of this idea that "Musk will solve all these problems". Has he been known for problem-solving in the past? Tesla wasn't his idea or company, and of the ideas he _has_ had, starlink is *ok*, the boring company is kind of a flop, and hyperloop is literally nothing. So that's 1/3 barely above water.

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I got to say, it’s a little odd to graft one’s (totally legitimate!) criticism of QTs, dunks, brigading and trolling onto Elon Musk and think he’d share it, let alone propose any kind of steps to reform it. He’s beloved by those exact groups because that’s exactly how he uses Twitter, his whole daily vocabulary is derived from the same subcultures of edgelords, trolls, messageboard users, etc! Whether you agree or disagree with his take on the site, it’s pretty clear this is what he thinks the good part of Twitter is!

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Isn’t it pathetic that a democracy like ours has to turn to a strong man to solve our problems? And social observers like Noah fall all over themselves and gush about how great it is. This is pure decadence.

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